Epsilon research found that when companies use personalization in their content ... strategy isn’t scalable, and it would take way too much time to track every single prospect. But for B2B ...

Just 35% of content marketers have a documented content marketing strategy, although 48% say they have one but it's not documented, the B2B Content Marketing: 2015 Benchmarks, Budgets and Trends—North ...

Ready to build your content strategy now? We’ll leave you with one of our best B2B content marketing examples. At the 2024 B2B Marketing Elevation Awards, Park & Battery nabbed the Gold award for ...

a sales funnel communicates to your team your business’s sales strategy. We’ve gathered a few examples and constructed a guide to creating your own sales funnel template. No matter how your ...

Search Engine Land » Guide » Content marketing strategy: A practical guide Sponsored ... it’s time to start making sense of it all. Over 70% of B2B buyers prefer content that drills down ...

Each tab is thoughtfully designed, providing examples ... the template, while the Strategy tab helps you plan your overall strategy – including your business goals, social goals, content pillars ...

Content marketing is evolving—and B2B brands are reacting to a new normal. Discover in this free report how content strategy is shifting to meet business goals, which channels and formats perform best ...

We’ll give you a comprehensive guide to customer profiles, including templates and examples for both ... Use this B2B customer profile template to craft your own, and consider adding information ...

Titled "How to Increase Revenue with a B2B Content Strategy," the guide demystifies the content planning process and provides actionable insights for businesses ready to convert content into clients.

That’s the reason examples of disruption are rare – particularly in the traditional, risk-averse world of B2B marketing. Selling a disruptive idea – an innovation or product that’s going to upset the ...