Peach & Lily founder Alicia Yoon gives Inc. an exclusive look at the rollout that made her product launch go viral.

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Fox News mentioned Sydney Sweeney at least 766 times over the course of a week, according to a report from CNN.

Cross-platform synergy across NTTS TV, cable, social media, and NewsOut video press release amplification is delivering record-breaking visibility for public companies ...

Inspired by a cultural trend that spans social and traditional media, the edgy campaign began as an idea from The Martin ...

Dotdash Meredith is People now; brands love influencers again; and Apple’s gonna finally help you with all those spam calls.

To mark International Friendship Day, the city of Los Angeles Wednesday celebrated its “Just Say Hello” campaign, the latest ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

The Mundelein village board will hold a special committee of the whole meeting Monday night to discuss enacting a social media policy for elected officials and the public. The proposed policy aims ...

Running a paid social media campaign without a clear plan often leads to wasted budget and low results. To make every dollar count, businesses need to aim their ads at the right target audience. This ...

K-State's football page recently dropped a photo series quarterback Avery Johnson. The slideshow highlighted his offseason workouts, quotes about his growth, key stats from last year, and school ...

The Sonora Police Department is confronting teens’ use of alcohol, tobacco and drugs, including marijuana, vapes, and other forms of nicotine, as part of a social media campaign dubbed “Safe ...