When creating ads, marketers should assess ... making communications that use the peripheral route to persuasion the better choice. For example, a mother of three driving carpool every morning ...

Content creators are then able to place their ads at these exact moments to maximize viewership and engagement. Google / Youtube In one example, YouTube shows a marriage proposal, which it conside ...

Scott Olson/Getty Images What about the ads the campaigns are running? There's a lot to pull apart here too. One of the most well-established ideas in persuasion ... A classic example is a ...