PayPal's striking logo evolution is a prime example of how one of the most iconic ... identity with a concise colour palette and redrawn monogram design, the new look has an elevated appeal ...

Textual logos use recognizable words as the logo (example: Walt Disney ... represent an upscale-ladies' shoe boutique, or a bold monogram can represent the business name starting with that ...

Then, there are publications like The Sun, which did a massive “breakdown” of the logo’s color change and what “it may mean.” For example, it pointed out that there are many other brands ...