LinkedIn’s ability to target specific professional audiences has long been one of its most appealing features for advertisers ...

This is a good example of being where your customers are. With this approach, you would leverage LinkedIn Ads audience targeting criteria such as job title, company, company size, industry ...

In a new campaign, LinkedIn warns companies about the perils of accidentally targeting the wrong audiences, ultimately ...

Artificial intelligence is emerging as an unavoidable driving force, profoundly redefining the job market. This upheaval is ...

The Federal Network Agency invited platform operators to a round table with the EU Commission in Berlin. The aim was to ...

What job scams look like, red flags to watch out for, and how to avoid falling victim to job and hiring scams, plus how to ...

35 expert tips for supercharging your job search, from networking and interviewing to how to perfect your résumé.

LinkedIn has announced updates to its advertising attribution models ... In initial testing, the platform observed significant improvements. For example, it reported a 150x increase in credit ...

For example, LinkedIn reports that 56% of B2B ... AJ Wilcox, Host of the LinkedIn Ads Show Podcast and Founder of B2Linked, firmly believes that video creates faster, stronger connections.

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

LinkedIn has unveiled its latest campaign ... The campaign demonstrates the consequences of poorly executed ad targeting, using creative examples to illustrate mismatched audience scenarios. This ...

The Coalition and Labor are doubling down in a social media arms race, even as they team up to implement a world-first ban on ...