Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

Social commerce is undoubtedly here to stay and its potential continues to grow. Throughout 2025, retailers that embrace ...

Social media has a unique way of bringing fans up close and personal to the world of sports. It’s a double-edged sword, of course and not just from the perspective of athlete-to-consumer.

New and expanding social media platforms like RedNote and Bluesky are likely to complicate the e-discovery process.

The TikTok battle continues as the Supreme Court on Friday backed the law requiring the app to be sold or banned in the U.S. I’ve been back and forth on how I feel about it. I like TikTok, personally.

The deal underscores the evolution of social media as a marketing platform. "People are spending more and more time on platforms such as TikTok or Instagram, and they’re following influencers ...

WARC’s Evolution of Marketing programme is the leading source of insight into the changing face of marketing: tracking, analysing and evaluating emerging technologies, media, social influences and ...

To guard against the erosion of trust, report warns that authenticity will become more than just a marketing buzzword.