Climbers have to navigate thick traffic jams, a filthy, sprawling base camp — and increasingly, death — while trying to get to the world’s highest Instagram hot spot.

The image went viral after Purja published it online, because it showed how traffic jams on the peak can force mountaineers to wait for hours in the so-called “death zone” above 28,000 feet.

Climbers must wait for the traffic jam to subside (Photo: LAKPA SHERPA/AFP via Getty Images) Perhaps the most important element of passing is knowing whether or not a client can do it, he said.