Apple’s invitation for the September 2005 event, where it introduced the iPod Nano. Early on, until around 2013, Apple took an approach best described as, well, blunt.

To create an event invitation with Apple Invites you'll need to head to the iCloud website or have an iPhone running iOS 18 or later with the Invites app installed.

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With Invites, Apple says hosts can “view and manage their events, share invitations with a link, review RSVPs, and choose the details they want included in the preview,” such as a home address ...

The invitation named the date, included (as usual) a cryptic image, specified that the event would be broadcast from Apple Park, and included the word "Wonderlust" as a teaser.