at the Moshofsky Center in Eugene, Ore. / Ben Lonergan/The Register-Guard / USA TODAY NETWORK via Imagn Images This Oregon parody on the NFL shield logo also made its way into the overall design ...

“My absolute favorite rebrand concerns the Eugene Oregon Emeralds,” Oliver said ... complete with a team logo of a smiling whale holding a lit stick of dynamite. The story also included ...

As Oregon Athletics ... prominent 'O' logo at center court. A reimagining of the tree design continues to remind opponents they're playing "Deep in The Woods" when they come to Eugene.