In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Every year, nearly 30,000 new products hit the shelves. To help shoppers navigate this sea of possibilities, Newsweek has ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

The ad serves as a lighthearted approach to explaining the company's logo, which is often mistaken for "QC" instead of "ON." ...

If you go down to Tesco this week, you might notice that something is looking a little bit different… That’s because the ...

What is Hutchinson’s story? That’s the focus behind a city branding initiative that started in September. Chandlerthink, a Tennessee-based company that received the $75,500 contract to ...

What do you think of when you think of Hutchinson? For Chandlerthinks, a Tennessee-based marketing and branding company the city hired to help with a branding initiative, the answer was “A ...

The search for the best swimsuit brands can leave you drowning in a sea of options, whatever time of year it is. But for 2025, the quest for beach and poolside excellence will be easier, because the ...

Discover the creative geniuses behind legendary logos! Explore 10 top logo designers who crafted visual identities that transformed global brands. Well, buckle up because we're about to dive into the ...

While jumpers come into play during autumn and winter, they’re truly a year-round staple, which means that having a mental rolodex of the best knitwear brands is essential. Certain labels have ...

They're the new universal language. But here's the kicker – most people (even designers) completely misunderstand why these logos work. After crafting brands for over a decade through Inkbot Design, I ...

“Today, with Blinkit, I feel we are here,” Goyal said. Story continues below this ad The CEO said that the name change applies solely to the company, not its brand or app. The stock ticker will switch ...