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Ethos, pathos, and logos are referred to as artistic means of persuasion and are contrasted with non-artistic means: that is, with hard evidence, such as laws, witnesses, and contracts.

Ethos, pathos, and logos are referred to as artistic means of persuasion, and contrasted to non-artistic means, that is, to hard evidence, such as laws, witnesses, and contracts.

Hegseth — who cancelled cancelled $580 million dollars worth of contracts in March — has made “restoring the warrior ethos” a key goal at DoD while cutting initiatives secondary to that ...

The 30-year-old founder and CEO of San Diego-based financial company Ethos Asset Management, Inc. has been sentenced to 87 months in prison for running a multi-million-dollar fraud.

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While ethos establishes credibility and logos appeals to logic, pathos taps into the emotional response that often drives decision-making.

The term is attributed to the father of modern rhetoric, Aristotle, who named ethos, pathos, and logos as the three main modes of persuasion.