Esquire's logo sweepstakes is part of a unique experiment in Augmented Reality with GoldRun — a technology firm who helped put the letters from our (re-engineered) logo all across America.

Hold Esquire's December issue in front of a Webcam, and an on-screen image of the magazine pops to life, letters flying off the cover. Shift and tilt the magazine, and the animation on the screen ...

For those unaware, Esquire's October issue is on newsstands now, and for 100,000 99,999 lucky souls out there, they'll receive one with a flashing E Ink display.