Email marketing is evolving. What once relied on batch sends and static lists now requires precision, speed, and real-time relevance. Leading brands are rethinking strategy by using automation… ...

Most small businesses struggle to develop a robust marketing presence. They have limited resources, fewer people out there, and a smaller budget, so they cannot compete with much larger companies.

This is where Crescita Solutions has been rewriting the story for brands. As a Pan-African digital agency, they have mastered the art of turning overlooked ...

Introduction Affiliate marketing has grown from a fringe digital tactic into a major pillar of online business. In 2025, the ...

From introducing tailored, AI-generated messaging to forgoing influencer content, here’s how wineries are evolving their ...

Rocket CRM has announced an expansion of its workflow intelligence features, enhancing its CRM automation system to better ...

Customer communication automation refers to using technology to manage customer interactions across channels like email, SMS, ...

Email segmentation is a tried-and-true tactic for maximizing email engagement. The practice consists of separating an email list of subscribers into smaller groups based on interests, behaviors, ...

Time has flown so rapidly. It has been 10 years since the demise of Prof. Uditha Liyanage, my mentor. He was a sage of our ...

Margo Waldrop digs into the highs, lows and occasional existential crises of content work. Today, she argues that a little ...

Skylar Barsanti has over a decade of experience in content strategy, writing, and editorial leadership, with a deep focus on ...

In today's information-rich digital age, brands need both innovative strategies and deep consumer insights to stand out. In ...