Email marketing is not a one-size-fits-all game—it’s about delivering the right message to the right people at the right time. The Fast Company Executive Board is a private, fee-based network ...

Which content metrics actually drive growth? Here’s how to align KPIs with business goals, from email opt-ins to branded ...

Our email marketing strategy is successful because we provide personalized, valuable content that resonates with our audience. We use a low-risk CTA to encourage action and maintain consistency in ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has ...

Steps in implementing AI for your email marketing strategy include assessing your goals, defining your KPIs, selecting AI tools, measuring your campaign, training your team, and piloting your AI ...

InboxArmy fully focuses on email marketing strategy, including email QA, analytics, and ESP platform migration. Known for their adaptive approach across the industries, InboxArmy supports diverse ...

When you're evaluating the success of your email marketing strategy, open rates are just one piece of the puzzle. Additional metrics, such as conversion rate, clickthrough rate (CTR), and overall ...

Email Engagement's Impact on Inbox Placement Strong email engagement is key for winning over ISPs, which is critical when more than 90% of incoming email is spam and blocked by ISPs or sent to spam ...

19 Email Marketing Mistakes Affect Open, Click, Conversion Rates Discover the most common email marketing mistakes that could be impacting your open, click, and conversion rates.

Audience personas Before starting a content marketing strategy, you must know who you’re creating content for. Actually, it’s more than that. You need to know: What your audience cares about ...