Another shampoo with a gorgeous scent, too. Buy now £9.99, Amazon.co.uk L’Oreal Elvive Colour Protect anti-brassiness purple shampoo This was the product that felt the most like ‘shampoo ...

One of those brands is L'Oréal Paris Elvive ... blonde like one of the best purple shampoos. Executive Beauty Editor, Shannon Lawlor, loves the Hydra Pure Shampoo as it's the first one she's ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...