There’s nothing like the feeling of spending time on a makeup look and it actually turning out exactly as you hoped. Cheekbones chiseled to perfection with contour, just the right amount of blush on ...

If your girlfriend or wife loves makeup products, we have a few gift suggestions for you. Elf Cosmetics is coming up with five different sets and makeup kits that you can gift your partner this ...

"I didn't know anything about makeup," says the pop star—and yet it was love at first blush. As she celebrates the 10th anniversary of her life-changing debut EP, Title, this year, she's also ...

betting on its efforts to sell cosmetics such as lip oil and liquid blush at affordable price points in the U.S. and abroad, sending the company's shares up 9% in extended trading. Elf Beauty ...

betting on its efforts to sell cosmetics such as lip oil and liquid blush at affordable price points in the U.S. and abroad, sending the company's shares up 9% in extended trading. Elf Beauty ...

Descubre e.l.f.ecto' is a Telenovela-inspired campaign showcasing the brand’s products available at Sephora Mexico.

Dedicating time to blend your eyeshadow properly can elevate your entire makeup look, bringing out the youthful sparkle in ...

The brand’s Soft Pinch Liquid Blush ($25) is one of its most popular releases — though there was definitely a learning curve when it came to the application process. (Reminder: one to two dots ...