In the world of B2B, customer journey maps have an additional level of complexity because organizations are often selling to a team rather than a single person. Therefore, when building a journey map, ...

A customer journey map is a visualization tool showing how someone engages with your product. A process map visualizes all ...

Marketing technology makes it possible to map the customer journey in far more detail than ever before. And a more accurate customer journey map can guide your marketing to be more strategic, better ...

Focusing on customer advocacy can sometimes feel like herding cats rather than creating a perfect work of art, but it’s a ...

“When you think about the customer and marketing, Google touches really all elements of a customer journey ... “Where our road map doesn't cover a specific capability for retail, or there's ...