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India is a land steeped in history and culture, elements that have been deeply intertwined since ancient times and continue ...
Thunder Bay is set to host the vibrant Festival of India and Festival of Colours this weekend at Marina Park. It is a ...
Brands are now embedding themselves into culture for growth. Cultural fluency differentiates brands in India. Smart brands scan cultural signals and translate them into strategies. Collaborations with ...
This is the concluding part of a four-part series. You can read Part 1 here, Part 2 here, and Part 3 here. New Delhi: In the ...
Shloka uses Hindu deities, rituals, and narratives to connect climate change issues with players’ religious and cultural ...
The nimbleness of nature, the poetry of emotions, the reach of the mind, the hope for evolution, and above all, a pursuit for ...
Prada’s sandal controversy highlights how Western labels have often struggled to meaningfully engage with Indian crafts and culture.
I’ve always believed small details shape how a home feels. Textiles, lighting, scents and textures work together to create ...
One of the easiest and most efficient ways to add colour, depth and texture to your walls is by the use of wallpaper.
Some of these brands are “adapting beautifully,” Gupta said, but the “real disconnect happens when brands view India as a commercial opportunity rather than a cultural dialogue,” he added.