Here are a few ways in which your logo design can transcend the fundamentals. This first component may not be so much about ...

Historically, since the first recorded use of a logo (by Stella Artois in 1366!), these little pieces of graphic design have been heavy hitters in the service of their brands. They’re the most ...

Below, I've rounded up 9 recommendations for things to do before you design a logo – or rather, before you create the final mark because I'd argue that these are all part of the design process proper.

The design studio behind the U.S. bicentennial emblem was asked to brand America’s 250th anniversary. Per one of its designers, an impossible job called for “an impossible construction.” ...

True, but I still think it's a clever logo design. Its enduring popularity is testament to how well it works as an identity, and the fact that it's still surprising people after 46 years is a bonus.