The Perfume Shop has unveiled a brand new revamped store in a Lancashire town centre.

Billie Eilish’s perfume is on sale during prime week, and if you ever thought about getting your hands on it, now’s your chance.

According to perfume experts, these are the unexpected notes that we'll be smelling everywhere this summer.

How AI infiltrated perfume AI is rapidly changing how fragrance is created — and who gets credit. Some say it’s innovation. Others call it erasure.

Travis Hunter and Leanna Hunter shared the moment on social media in June 2025 Leanna shared this perfume detail during a casual Instagram story on June 14, 2025.

News Fashion News Beauty Elizabeth Taylor's favourite perfume 'I've worn for 30 years' is £6 with deal "Absolutely gorgeous perfume, everyone comments on how nice it is or stops and asks me which ...

ZOTAC introduces its new F5 Fragrance: a new gamer fragrance that will 'speed up reactions, keep your senses aligned, and provide the ultimate advantage'.

The beauty of solid perfumes is that it doesn't spill or break and stays on your body for hours. Here are our top 8 picks of solid perfumes for you.

Vera Wang just dropped a brand new perfume with gorgeous packaging for wedding season and it's only available to shop at Ulta.

She is recognized for her expertise in writing about perfume, having won 15 Fragrance Foundation awards for Editorial Excellence in Fragrance Writing over the course of her career.

The biggest perfume trends for spring and summer 2025, according to expert perfumers at Givaudan, IFF, Robertet, and the Fragrance Foundation.