Rigorous study design and analytical standards are required to generate reliable findings in healthcare from artificial intelligence (AI) research. One crucial but often overlooked aspect is the ...

The secret lies in AI's ability to process vast amounts of psychological data instantaneously. Where a human might recognize ...

A recent study by IIM Lucknow illustrates how greenwashing can damage brand trust and negatively impact consumer behavior ...

The research explored how deceptive green marketing, also known as "greenwashing," can create a negative impact on consumer trust, brand perception, and buying behaviour ...

The insights are valuable for businesses, regulators, and eco-conscious consumers alike, paving the way for more authentic green branding ...

ABSTRACT: This paper summarizes the development history, main types and key factors affecting the performance of crowdfunding as an emerging financing method. The article reviews the historical ...

as suggested by the Elaboration Likelihood Model. Some brands avoided pranks and humour, instead opting to provide extra value to customers through brand collaborations. Two standout examples are ...

Chicago Bears fans hoping to add an Ashton Jeanty jersey to their collection might want to start a new wish list. There's been a swell of momentum behind the Jeanty-to-the-Bears NFL Draft ...

In this paper, the information dissemination model influenced by opinion leaders is combined with the elaboration likelihood model (ELM), and the OL-ELMSFI dynamics model is proposed. Taking real ...