TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on ...

Shania Twain exclusively spoke to Us Weekly about her new Super Bowl ad, which she said gave her ‘the itch’ to record new ...

AbbVie closed out the year on a high note as its blockbuster biologic Skyrizi once again claimed the top spot in 2024’s final monthly ranking of the biggest TV ad spenders in biopharma.

Of course, the Super Bowl is also a huge day for ads. An estimated one in three Americans tune in every year, meaning this is a major opportunity for companies to get their products and services ...

More often than not, commercials are just plain nuisances on our TV screens. You can pay extra on streaming services just to remove them entirely, and most people take up those offers without ...

The cable industry has called on the Telecom Regulatory Authority of India (TRAI) to enforce ad-free programming on pay TV channels, arguing that subscribers are subjected to advertisements for 25 ...

Akshay Kumar dominated TV advertising in 2024 in terms of ad volume share closely followed by Shah Rukh Khan emerging as the second most-visible celeb. According to Celebrity Endorsement Report ...

With a greater number of lower-cost ad-supported TV sources available, TV viewers’ resistance to ads continues to wane. The results of Hub’s semi-annual TV Advertising: Fact vs Fiction survey indicate ...

Co-branded advertising—where brands collaborate with movies for promotional tie-ups—continued to grow in 2024, with over 60 films partnering with brands for 770+ hours of TV ads. The biggest ...

Increasingly, we’re noticing ads again making their way into our favorite shows, a throwback to the historic TV ad models we’d long abandoned for subscription-based content. What’s different?

While the Eagles and the Chiefs are welcome to fight it out in the field, there’s a battle for your attention going on during the commercial breaks. That’s why the ads are out early ...

Looking to achieve more precise regional business outcome results on a market-by-market basis, TV measurement company EDO has struck a deal with artificial intelligence (AI)-powered ad-tech ...