Brands can use Branded Effects to engage users in a number of ways, like offering ways to virtually try-on makeup, change the user’s hair color, have them put on a hat, overlay a sticker or ...

Some TikTok creators may soon get paid for creating filters and effects for the platform. The company on Tuesday announced the launch of a $6 million fund called TikTok’s Effect Creator Rewards ...

The program, which launched in May 2023, rewards creators for the effects they make through TikTok’s AR development platform, Effect House. TikTok is also updating the program’s payout model ...