A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Despite regulation limiting how alcohol companies can use social media, Heineken is betting on influencers to reach new ...

Leveraging social media and influencers in digital campaigns is a strategy that has taken the marketing world by storm.

Today, social media marketing is a crucial element of any business's marketing plan. We've created a step-by-step guide to help businesses develop an effective social media marketing strategy.

In today’s fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands ...

Brand partnerships are allowing Netflix to create cultural cut through that is helping its biggest shows become cultural ...

Working Webinar Series Measuring What Matters: Use Data for Effective Marketing Overwhelmed by data? Simplify! In this four-part series, discover how generalists and small teams can use data to ...

Creators aren’t just delivering social posts. They are the connective tissue across screens, ad formats, shopping behavior ...

The social media director just launched a new venture with Michael Corcoran following the abrupt closure of Frankly amid ...

Factor Communications, writes about how brands must abandon safe, traditional marketing for bold disruptive tactics ...

The FMCG giant won 13 metals, including 10 gold metals and 3 silver metals across categories for its impressive work ...

Digital PR in 2025 is defined by precision, integration, and authenticity. Brands can’t rely on outdated tactics or ...