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Not all data is created equal. Many programmatic campaigns rely on datasets that fail to capture the complexities of multicultural consumers.

The disintermediation of legacy media from their reading and watching audiences thus began before 2005 and has only accelerated since. Now the variety and depth of "new" new media astonishes.

the PhD in Media Studies focuses on interactions among the major components of modern communication — media institutions, their contents and messages, and their audiences or publics — as a process by ...

From February 7, when Russell Vought took over as acting director of the bureau, through 1 p.m. on February 14, Fox News mentioned the bureau’s key functions only once – and the mention came ...

Media companies should be investing in social video to meet audiences where they’re already spending their time and cultivate ...

The ad was targeting or was supposed to target a conscious young audience but failed. The main reason was that people saw it as Pepsi’s attempt to trivialise a serious matter. The ad appeared ...

From collaborating with music festivals to set up gaming arenas to partnering with local community groups and festival organising committees, both foreign and homegrown streaming platforms are ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial ...

The Super Bowl is the biggest event on U.S. television each year, and its audience has increased in ... the news and media division of Thomson Reuters, is the world’s largest multimedia news ...

reach younger audiences who are increasingly tuning in to podcasts for information. The deal represents an investment in a new area of media, the so-called creator economy, in which individual ...

We are an interdisciplinary program dedicated to exploring the significance of film and media in representing and shaping cultures, societies, histories, and collective and personal identities. Our ...