Gen Z doesn’t impulse-buy. They curate. They don’t collect things—they build a feed, a vibe, a soft-lit lifestyle that looks ...

This aesthetic is the opposite of quiet luxury ... The "boom" in boom boom refers to a "booming" economy — or at least the illusion of one. In that way, the trend seems to fold in on itself ...

The ‘boom boom’ aesthetic meets the gloom and doom of ... Luxardo cherries. (What, in this economy, is screaming Luxardo cherries?) A roommate’s random co-worker is somehow lounging on ...