Compare the projections for the creator economy to total advertising investment – GroupM predicts this will be $989.8 billion this year - and you can see how significant it is becoming.

But look underneath the surface, and there are potential warning signs about the economy – and it's got ... "there was a significant slowdown in TV advertising spend due to the macro-economic ...

But there is a distinct possibility that the creator economy may not just want to talk; it may, in fact, be out to eat advertising agencies’ lunch. It is now entirely possible that influencers will ...

The economy is improving. The housing supply is getting better. But, we are at a record trillion dollars in credit card debt, and consumer debt is a “bit of a headwind.” What does this mean ...