the Rose Bowl Game has run long on several occasions, resulting in a delayed start for the following bowl game," Eads said, "and ultimately it was important for us to be good partners with ESPN ...

It will be a quarterfinal site once again in 2026, but the traditional kickoff time is changing, ESPN announced on Tuesday. This coming season, the Rose Bowl Game will start at 4 p.m. ET instead ...

ESPN and event organizers for the Orange Bowl, Sugar Bowl and Rose Bowl, according to Rich Clark, the executive director of the College Football Playoff. "All three bowls shifting their start ...

The time change, which is expected to continue beyond 2026, has been discussed among CFP, Rose Bowl and ESPN officials for several years. The Rose Bowl’s late run time has pushed back the Sugar ...

The 2026 Rose Bowl will kick off approximately an hour earlier than it traditionally has. ESPN and the College Football Playoff announced the three quarterfinal games on New Year’s Day will ...

The 2026 Rose Bowl is set to start at 1 p.m. Pacific Time, not 2 p.m. as it has in years past, the College Football Playoff and broadcast partner ESPN announced Tuesday. The other CFP games set fo ...

Two of those games will be on Jan. 1 and televised by ESPN. The Orange Bowl, traditionally a night game, will start at noon, followed by the Rose Bowl at 4 p.m. and the Sugar Bowl at 8 p.m. The ...

The Rose Bowl in particular has kicked off at 2 p.m. Pacific time for decades. “This New Year’s Day schedule adjustment is the result of a thoughtful collaboration between the CFP, ESPN ...

The futures of ESPN and sports fandom came into clearer focus Tuesday when the network announced key details for its new streaming service.