Tapping into nostalgia, the new logo marks the return of “mountain,” which was dropped in 2009 as part of a larger rebrand of PepsiCo’s soda portfolio, ...

Mountain Dew revealed their "new visual identity" on Tuesday -- including dropping the "MTN" abbreviation it took on in 2009 and bringing back the full "Mountain" to the brand name.

Mountain Dew revealed their “new visual identity” on Tuesday — including dropping the “MTN” abbreviation it took on in 2009 and bringing back the full “Mountain” to the brand name.

Last year, Mountain Dew retired its jagged, abbreviated “Mtn Dew” logo introduced in 2009 for a new logo that spells out the citrus soda brand’s entire name. If the old visual identity was ...