Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

There’s a good chance that ad blockers might be contributing to the issue. Google maintains that it restricts unskippable ads to a maximum of 15 seconds on mobile and 60 seconds on TV.

There are too many mobile apps and not enough buzz to keep users engaged. While most apps are advertising-driven, paid apps are the most viable business model -- 5% of apps offer subscriptions, yet ...

If you’ve seen the same advertisements repeatedly on your social media feeds after searching online for a product, you’ve likely been subject to retargeting. Retargeting is a way for brands to serve ...

Amazon Ads is rolling out Brand+, a new offering for advertisers that combines what it estimates are “trillions of signals” from shopping, browsing and streaming across its footprint.

If a user clicks on the Poilievre ad, for example, they are brought to a fake ... in Barrie, Ont. (Google Street View) Asked for comment, the CEO for Velcom said the company didn't know about ...

For example, one of our clients specializing ... If you want to give Google even more control with Performance Max campaigns, similar to dynamic search ad campaigns, you can allow Google’s AI to ...

CHICAGO — The City of Chicago and the Chicago Transit Authority have launched a “Know Your Rights” ad campaign in response to President Donald Trump’s threat of mass deportations.

You only want to target people who make sense to target. For example, let’s say you’re running a 17-second video ad at the top of the sales funnel and retargeting anyone who has watched 95% or more of ...