The announcement of TripAdvisor's new rebrand, designed by Koto, features most of the above. But the brand has also found a pretty hilarious way to announce the redesign of its owl logo.

The secondary palette is drawn directly from traveler photos to make every layout feel grounded, personal, and real." Credit: Koto So how did TripAdvisor itself announce the new owl?

Three decades ago, when the fledgling Hooters had no logo, the company traced the owl's image from the pages of a dictionary, he says. But executives aren't making this change lightly.

Temple University introduced a brand new look for the athletic department logo Tuesday morning. "There’s a new Owl in town. Bold. Fierce. Majestic and sleek." the university said as it unveiled ...

BARCELONA, Spain (AP) — Barcelona’s players will have the owl-shaped logo of Canadian rapper Drake on their jerseys at Real Madrid on Sunday in the first “clásico” of the season in the ...