The #accidentallywesanderson social media campaign has made its way to several art museums, now including the Santa Cruz ...

The city of Santa Cruz is excited to bring forward an updated vision for the future of our downtown,” writes Santa Cruz City Manager Matt Huffaker in a Guest Commentary. “We are ...

The bank's CEO says Santa Cruz County needs more business banking options. Pacific Valley Bank is making a play for downtown Santa Cruz. The community business bank is in negotiations for a new ...

NEIGHBORING BUSINESSES, REACTING TO THE NEWS. IT'S ALWAYS HARD TO SEE A LONG STANDING BUSINESS LEAVE DOWNTOWN SANTA CRUZ, BUT WE ARE FEELING THE LOVE FROM OUR CUSTOMERS EVERY SINGLE DAY.

CRUZ IM ZOE HUNT KSBW ACTION NEWS 8. THANK YOU ZOE...#### TWO MORE F BUSINESSES IN DOWNTOWN SANTA CRUZ HAVE ANNOUNCED THEY'RE CLOSING. RIP CURL SURF SHOP HAS POSTED A SIGN ON THEIR DOOR ANNOUNCING ...

It’s Saturday afternoon and downtown Santa Cruz is wildly alive. Crosswalks and sidewalks are teeming with folks carrying bags filled with retail goodies. A line spills out of the ice cream shop.

SANTA CRUZ, Calif.--(BUSINESS WIRE)--Paystand, the global leader in blockchain-based payments and financial services, announces the opening of its new downtown Santa Cruz headquarters, offices ...

SANTA CRUZ, Calif. (KGO) -- The last wave of customers rolled into an iconic surf shop Tuesday in downtown Santa Cruz. The flagship O'Neill Surf Shop on Pacific Avenue is shutting down.

Paystand held a ribbon-cutting ceremony Monday evening to celebrate its new headquarters and announce its presence in Downtown Santa Cruz. The company, which uses blockchain to help businesses ...

Alderwood Santa Cruz, the city’s only restaurant listed in the prestigious Michelin Guide, has closed. The restaurant announced its decision on Instagram on Tuesday. A reason wasn’t specified, but ...