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Disney’s portfolio of intellectual property has been the bedrock of its theme parks since Disneyland first opened 70 years ...
Disney’s unparalleled collection of IP, unique brand, and superior content monetization capabilities give it a significant competitive advantage over Netflix (NFLX) and every other content company.
Disney launched its general-entertainment service Star in some international markets on Tuesday. Disney is ramping up its international streaming strategy as Netflix ramps up originals outside the ...
Disney’s Strategy Is Working. By David Trainer. December 13, ... It’s All About Franchise IP: Quality Over Quantity. 495 scripted TV shows aired in 2018.
The Stitch pop-up, Disney’s first in Sanya, is part of the ‘IP + Trendy Play’ summer programme which offers travellers joyful, memory-rich shopping moments tied to global IPs.
Still, the timing of the Disney-Epic deal is telling. Embracing Fortnite not only opens a new revenue stream, it comprises a back-to-basics strategy for tinkering with core Disney IP in ways that ...
Disney’s successful year in streaming was fueled partly by strong content but also by its new single-app bundling strategy Adding Hulu content to the Disney+ app has significantly increased ...
Disney has a huge array of IP that go back decades, with new ones appearing almost monthly on Disney Plus. Yet the biggest brands are currently in the hands of EA, Ubisoft, PlayStation and the like.
Disney Plus' early strategy mostly followed its tried-and-true playbook, but now the company is looking beyond its well-known IP like Marvel and "Star Wars," as it expands both its Star brand ...