The World’s Greatest Direct Mail Sales Letters, by Herschell Gordon Lewis and Carol Nelson. NTC Business Books, Lincolnwood, IL. 1996. Some of the best response-oriented letters in 11 categories. ...

Here are five basic direct mail tools that you can use to generate sales leads quickly and inexpensively. 1. Sales Letter. The letter is one of the simplest and most effective direct-mail tools ...

How to track direct mail success: Use unique promo codes – Different codes for different campaigns help track sales. Use call tracking numbers – Dedicated phone lines let you monitor response ...

There’s something undeniably human about holding a letter or a beautifully crafted piece of direct mail. Put it this way — it wouldn’t feel the same getting an email from the king on your 100 th ...