Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Lends itself to automation: Businesses can use marketing software to automate many of the processes needed to send out email, text messaging, social media and direct mail campaigns, which saves ...

According to the online statistics and market research firm Statista, advertisers are expected to spend about $43 billion on direct mail in 2022. That's a 3.5% increase over the almost $42 billion ...

The company says its omnichannel marketing platform can increase direct mail response rates by 23% to 46% for pennies per piece, by turning a single mail piece into a multi-touch campaign across ...

The way direct mail combines digital with, well, mail can look like the way CTV combines digital with, yes, TV. And the ROI is still good, marketers say. The post New horizons for data-driven ...

1. Creates sensory engagement. Unlike the fleeting nature of digital ads, direct mail commands attention through its very physical nature. When a piece of mail is being held, something amazing ...

USPS's 2024 incentives offer a 30% postage credit for increased mail volumes, aiming to blend direct mail with digital marketing strategies. USPS credits as incentive.

A solid marketing strategy can help to explore your firm's growth and for many advisors, that means a focus on email and social media. Direct mail marketing is often overlooked but it can offer ...

DTC herbal wellness brand Apothékary, for example, has increased its direct mail budget by about 234% since November 2022, according to Theresa Bischof, director of brand marketing.She declined ...

Direct mail marketing can help you get more listings if done well and automatically. In this article, I will explain how using direct mail for real estate can attract sellers, […] ...