Marketers Have Increased Direct Mail Investments Earlier this year, my company partnered with a research firm to survey 350 B2B and B2C marketing strategy leaders across the United States to ...

Direct mail has been having a moment (or two) in the past year or so, as major media outlets and providers rediscover its worth to brands, companies, and organizations.

Direct mail is evolving, resilient, and more vital than ever, according to Winterberry Group's latest report, Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of ...

Also notable: Nearly a third (29%) have saved a piece of direct mail to “share with friends and family”; i.e., they see direct mail as a tangible form of, or back-up for, word-of-mouth marketing.

MINNEAPOLIS, Minn., July 15, 2025 (SEND2PRESS NEWSWIRE) — Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by ...

Direct mail has the advantage of going directly to a patient’s doorstep, often from a trusted source such as their doctor. Ferrier said that mail is one of the better direct-to-patient strategies, ...

Of those surveyed, 85% of Gen Z and Millennials engage with direct mail. And overall, 84% of consumers read it the same day they receive it, up from 70% in 2024.

Third Annual 2025 State of Direct Mail: Consumer Insights Edition Reveals Unexpected Finding —Gen Z and Millennials Respond to Direct Mail and Expect More from Brands The findings, based on a ...

“I do believe that they will dwarf direct mail, maybe not in the near term, but they will,” he said. “Over time, direct mail won’t be as effective or necessary, I believe.” ...

Direct Mail Rewired Nonprofits — and America — for the Worse. Here’s How to Do Better. Audience segmenting and Zip-code targeting trained nonprofit supporters to accept a passive role in causes they ...

Managed Direct Response is a leading marketing solutions provider specializing in empowering businesses across industries to achieve scalable growth through innovative Direct Mail and Digital ...