Conventional models of marketing and brand strategy continue to falter as digital disruption and consumer ... Bring Real-Time Awareness To Social Media Management Social media has evolved into ...

strategy, technology and AI. Under the new remit, Awaken will use its digital media expertise to support Smeg’s ecommerce sales and deepen its retail attribution. Nick Elgin, head of marketing ...

News Corp operates in a sector undergoing significant changes, with the traditional print-based publishing business model being dismantled by proliferating news and information outlets in the digital ...

By thinking about how you can create content and connect with your audience, you might find new sales channels and new ...

Consider how different demographics may not have equal access to social media. Relying only on digital or ... ways social media marketing drives growth. Another SMM strategy that relies on the ...

Visual content sits at the heart of modern digital communication. From eye-catching social media posts to professional ...

The pharmaceutical and biotech company recently combined its HR and IT departments under a single leader in a move that has ...

After 18 years of near-misses and heartbreak, Royal Challengers Bengaluru (RCB) finally ended their title drought with a ...

The graphic design platform registered 666 million designs in India in 2024. Canva India's creative lead breaks down the ...

Social media must be an essential component of your company's marketing strategy ... A social media presence and strategy are no longer optional for any business, large or small, if it wants to ...

But they only do that if advertisers agree to shift their marketing money to retailers, which, as the numbers above indicate, they are clearly doing. Beyond the mounting cost and restrictions of ...

A direct marketing pitch that is delivered to the widest possible audience is probably the least effective. With that strategy ... through digital platforms, social media becomes an effective ...