The firm has put its individual assets for sale, and each brand will be led independently by new owners instead of operating ...

Google CEO Sundar Pichai delivered the keynote address at Google’s annual I/O developer conference, where he emphasized the rapid progress his company has made on the AI front. Flanked by impressive ...

Leading renewables developer OnPath Energy has chosen Tom Chaplin to take the lead on its community work across Yorkshire.

As is always the case with every successful email campaign, it starts with the strategy. A good agency prepares a detailed ...

Leeds-based marketing agency Engage Interactive marked the first anniversary of its successful transition to an EOB (Employee ...

Royal Jordanian Airlines, and its creative agency of record AdPro&, discusses its post, which reached more than 700,000 people organically.

"We’ve relied too much on the AI ‘write prompt → generate content → post content’ cycle," says RAKEZ's Ahmad Numan.

AdTech: Meta's AI advancements redefine media planning, shifting from granular targeting to algorithm-driven creative matching. Agencies are building independent data infrastructures to counter ...

JP Morgan says South African telecommunications provider MTN SA has become the first customer to use the bank’s digital bill ...

Duterte supporters step up digital smear campaigns against opponents, using AI-generated content, after his ICC arrest.

Something big is stirring in the world of AI, and consultants at world-renowned McKinsey have given it a name.