While “plan” may sound boring, it’s essential for a solid digital strategy. To help with the topic, I recently published my first book, “ The Digital Marketing Success Plan.” ...

7. You obtain ROI. Being able to measure every marketing action ensures a cost-effective strategy. This way, you can create the capabilities to support digital marketing operations.

If you’re getting started (cheesy pun) with digital marketing, you have the opportunity to work through this process in a linear way—which I recommend. Give yourself 90 days to work through it.

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Wherever you look in today’s time, technologies have shifted the marketing as well as advertising to a great extent. Consumers are habitual with the process of decision making through content ...

With almost every industry now utilizing various digital platforms for marketing and communication, having a strategic plan for your business's online efforts is a must. While many companies ...

A marketing plan is an operational document that shows how an organization is planning to use advertising and outreach to target a specific market.

Building in layers whether for your lasagne or your marketing program also means morphing, blending, converging, and combining to mix or prepare a better tasting meal and a more successful marketing ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially SEO ...