A new billboard has (quite literally) dropped for the upcoming Final Destination: Bloodlines film. Bringing the horror of the 2000s franchise to life, the terrifyingly clever campaign pushes the ...

is a leading marketing technologist on a mission to help marketers and businesses grow. In digital advertising, where trust and transparency are critical, advertisers often face issues with ad ...

Firms will likely resort to cost-cutting, and much of those cuts will affect marketing ... increase sales, the ad can be served only to potential paying customers—i.e., people who have shown an ...

Digital video ad spend is becoming more performance-driven. Business outcomes – tangible metrics like sales, store visits, leads and website actions – are now the most important KPI for determining ...

executive VP of digital operations for Disney Advertising, during a session at Variety’s Entertainment Marketing Summit. “In any given month, we see 50,000 pieces of ad creative come in.” ...

billions spent on ad tech, and repeated promises from platforms and partners alike, there’s one persistent question that still haunts the digital marketing ecosystem: why are we still being ...