Harmeet Singh is the Chief Brand Officer at The Body Shop (Asia South), a distinguished leader in the ethical beauty space ...

To achieve its ultimate marketing goals, I believe a digital marketing campaign must be based on properly sourced, holistic and sound data analytics. Analytics aren’t just numbers—they’re a ...

MS in Digital Marketing Analytics Over the past decade, digital marketing has become fully integrated with business analytics practices and mastery of both is key to advancing digital marketing ...

The combined digital and retail data analytics platform is the first to enable merchants to view and gather insights from all sales, distribution and marketing data across all channels.

As data becomes the most valuable asset in modern marketing, digital marketing analytics platforms are transforming how businesses measure success, optimize campaigns, and align strategies with ...

Contentsquare remains focused on its original bread and butter, which is to say web and app analytics. The platform uses algorithms to analyze digital interactions and generate insights that ...

SAN FRANCISCO--(BUSINESS WIRE)--Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics platform, today announced the launch of Amplitude Plus, a new self-service offering that puts more ...

As pharma companies wrestle with how and when to use wearables and other digital technologies to measure how their experimental drugs impact patients, clinical research giant Icon has acquired ...

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. When gathering ...

Covering content creation, digital marketing strategies, social media analytics and online communication, this certificate is ideal for those seeking specialized knowledge in digital technologies and ...