In today’s digital advertising landscape, speed, scale and sophistication have become both a promise and a problem.

The beauty of having this behavioral framework allows advertisers to map out and identify where contextual and/or additive advertising will have the most impact. Create — these are digital universes ...

ASK BOSCO®, the AI-powered marketing analytics platform by Leeds-based Modo25, secures £4.1M investment from Gresham House ...

6. Online Advertising Hard-won, long-lasting organic search results are valuable but most digital marketing strategies have an element of paid promotion, too.

While much of IPG's digital work is basic blocking and tackling, some of its smaller deals fit the road map of the new Madison Avenue: In addition to its Spot Runner investment, it owns less than ...

This is the first Map of its kind produced by an industry association which demonstrates the digital advertising capabilities of retailers across Europe spanning grocery, beauty, fashion, marketplace ...