In today’s digital advertising landscape, speed, scale and sophistication have become both a promise and a problem.

The beauty of having this behavioral framework allows advertisers to map out and identify where contextual and/or additive advertising will have the most impact. Create — these are digital universes ...

These same core principles can be applied toward your AI approach. A lesson from “automation 1.0” Having started my digital advertising career almost 20 years ago, I come from the first wave of ...

ASK BOSCO®, the AI-powered marketing analytics platform by Leeds-based Modo25, secures £4.1M investment from Gresham House ...

In its first major deployment, ARI delivered game-changing results for a national prepaid wireless brand. The campaign ...

6. Online Advertising Hard-won, long-lasting organic search results are valuable but most digital marketing strategies have an element of paid promotion, too.

The total addressable market size for digital advertising is approximately $700 billion, and we expect this to grow to $1.5 trillion by 2034.

This is the first Map of its kind produced by an industry association which demonstrates the digital advertising capabilities of retailers across Europe spanning grocery, beauty, fashion, marketplace ...