The soft drink, originally marketed toward women, has become synonymous with hard-charging men from Elon Musk to the ...

A famous 1995 ad depicted female office workers all running ... built a brand as the "Diet Coke girl" and posts homemade ...

In the new TV ad, the international fashion icon penned her own Diet Coke Break called 'Runway', which features a new version of the iconic I Just Want to Make Love to You' track, reimagined by ...

In this op-ed, Ashliene McMenamy explores how the social media resurgence of Diet Coke is inherently tied to diet culture and "thinspiration." Diet Coke’s viral presence comes at the same time ...

If you ask me, Diet Coke has always been that girl. I could wax poetic about the carbonated bevvy for paragraphs. But, while I’ll likely never have the type of willpower to turn down a crispy ...

People are fiercely divided about whether zero-calorie sodas are delicious or disgusting, but most people don’t even know how a diet drink gets categorized as zero calories. Soda usually gets ...

By Annemarie Conte The latest battle in the soda wars isn’t Coke versus Pepsi. It’s Diet Coke versus Diet Coke ... with a knack for injecting cool-girl energy into top-dollar pieces, has ...

Bennett/Lynne Sladky/AP A famous 1995 ad depicted female office ... told Newsweek. Diet Coke's seemingly overnight transition from "girl drink" to symbol of masculinity is part of a larger trend ...