Malcolm (Mal) MacDougall, a Madison Avenue veteran best known for his “just for the taste of it” ad campaign introducing Diet Coke ... he told Adweek in 1990. He decided to emphasize taste ...

The supermodel collaborated with Diet Coke last year, too Credit: Diet Coke Kate, 49, fronting a Diet Coke campaign for the second year running, slipped into a black Katy England dress with gold ...