Thus, the DHARMA Initiative was born, specifically the "button" that saved the world every 108 minutes. The chocolate and peanut butter ended up being electromagnetism and time-travel.

If, however, the response is more like "I'm so geeky that I receive 'Lost' Google alerts, own an Oceanic Airlines T-shirt and regularly wear a Dharma Initiative necklace," then the costlier ...

In May 2009, Lost had the most online views of any network, with 36.4 million views atABC.com according to Nielsen VideoCensus. Such cultural commentary is a pervasive trend in Hollywood.