Thus, the DHARMA Initiative was born, specifically the "button" that saved the world every 108 minutes. The chocolate and peanut butter ended up being electromagnetism and time-travel.

20 years ago, a piece of Lost lore was unintentionally revealed when a DHARMA initiative logo appeared on a shark’s tail. Here’s what happened.

Surprisingly, not many critics have drawn the parallel between Lost’s Dharma Initiative and the “evil corporate empire.” The writers of Lost illustrate the evils of the Dharma Initiative ...

These mock Dharma Initiative ads happen to incorporate LOST, gadgets and 70s and 80s-era National Geographic ads. Sweet Jesus, this is great.

Boxes of Dharma coke and Dharma cereal? We don’t know for sure, but Lost fans in Lisbon were psyched to see artifacts from their favorite TV show appear on their doorsteps in real life. Advertising ...

If, however, the response is more like "I'm so geeky that I receive 'Lost' Google alerts, own an Oceanic Airlines T-shirt and regularly wear a Dharma Initiative necklace," then the costlier ...