A practical guide for CMOs on demand gen vs. lead gen: how to choose, when to blend, and what actually drives long-term revenue. VIP CONTRIBUTOR Brooke Osmundson June 25, 2025 ...

Unlock the potential of B2B buyer groups by identifying, targeting and engaging stakeholders beyond the C-suite. The post Why buyer groups matter in B2B demand gen and how to target them appeared ...

Google announced the release of version 19.1 of its Google Ads API, focusing on expanding capabilities for Demand Generation, video campaigns, and Local Services Ads. The details.