When asked to define your brand’s purpose, it is easy to reply with the flippant response of “to make money.” And as business owners and entrepreneurs — and yes, even marketers — can ...

In fact, she told us, "to be successful today, you must identify your company's purpose and execute like crazy." And executing like crazy, the brand is. As a result of all employees rallying ...

But the two are distinct. Purpose often changes over time as the business grows or the culture shifts, while vision can hold steady in the long term. To define your corporate purpose, start with the ...

has a myriad of valid answers, some more involved and layered than others.Shifting your response to be about the "why" recontextualizes the action and speaks to the purpose of the work rather than ...

So, gather your business stakeholders and collaboratively define the Lead With We purpose of your company using these three categories of questions, straight from the book: What specific needs ...

2. Brand and marketing: Defining your personal brand. To develop a purpose-driven brand, you need to define your personal brand. This requires deeply exploring your values, strengths and unique ...

Define your values, follow your passion, and find your purpose. But we all know following this advice isn’t as easy as it sounds. Explore HBR HBR Store About HBR Manage My Account Follow HBR ...

What result am I promising? What does success look like in 90 days? These questions don't define your purpose immediately. But they define your direction. And that's where purpose grows.