You define the individual goals for groups of employees in the fourth level of the pyramid. Some of the employees in sales have to sell a specific volume of the new product to existing customers.

The base (i.e. the widest part of the pyramid) would contain the highest allocation of assets and would include cash and CDs, short-term government bonds, and money market securities.; The middle ...

This article is an extract from the book “Content Marketing Strategy” by Robert Rose ©2023 and is reproduced and adapted with permission from Kogan Page Ltd.

The brand pyramid is a vital tool to build the foundation for your company’s brand strategy. But remember, it’s just a tool; building a great brand is all about consistency, focus and patience.

A brand strategy helps define your investment and business goals and tailor your marketing efforts. It makes your brand appear more cohesive and consistent across platforms. You're putting out one ...

OPINION | A federal law would simplify the legal process and enshrine a familiar definition into statute.